US sport betting wealth palace inches closer for EML, page-18

Nice find @WHY. A reminder for anyone with a short memory span: http://www.casinobeats.com/2018/07/05/gvc-strikes-reloadable-cards-deal-with-eml-payments/

It's worth reading this older interview with James Burnett from Ladbrokes (a GVC subsidiary), where he talks, in gushing strokes, about implementing the EML cashout solution before any competing wagering providers in Australia.

“I have fond memories of Paul Cherry, company COO, and myself meeting with provider Emerchants for the first time literally days before Christmas in 2013, inking the deal between Christmas and New Year and launching the card in late February 2014. In around eight weeks the tech team did all of the development work, which is simply amazing, and the marketing team (two of us at the time) produced a fully integrated campaign to launch the card; it was heady stuff!

This is exactly the agility the and market differentiation the US market will demand as the land grab commences.

Exciting times indeed.