US Insight, page-107

Also 36 months contract lengths are great as there is no associated operating cost to retain and get that contract renewal each year, the sales resources can then be used to acquire new business. Having these efficiencies built into nearmap to reduce operating cost like this is great and I would believe they are working these efficiencies throughout the business.
Marry this efficiency with a great product that helps the customers business it shows we have a great company here.
Go nearmap!