Huge market - both Eagleview and Nearmap combined haven't closed in on even 30% of the market I'd guess. There are plenty of companies using Digital Globe/Maxter amongst other companies. Some industries are so new that they haven't even properly tapped into aerial imagery. (Autonomous vehicles)
From the past contracts I've provided we have seen people leave Eagleview for Nearmap. The other key metric we've seen is Nearmap contracts are nearly always less than Eagleview. Given the margin Nearmap can make on each contract there is plenty of profit to be made even with the 20-40% discount Nearmap applies to their contracts. At this point in time it's all about establishing a name and upsell opportunities can be realised in the future.
US Insight, page-103
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