US Insight, page-10

Yes, I know it is a little bold but I find it very interesting that out of 4 contracts, 3 of them hasn't bought anything from any Arieal Mapping company before and yet Nearmap has already got a foot in the door. So Nearmap does appear to be opening new businesses & will eventually take businesss away from Pictometry, in addition to County staff members moving around the different counties, I'm sure the word in using more Nearmap services will get around.

But hey, even around 10% market penetration, that is almost as big as our AUS revenue!!!

And that is only 10% market penetration in one business sector. Still potential impressive figures whichever way you look at it.