The sooner they change the name the better. Simply the mention...

The sooner they change the name the better. Simply the mention of the current name is enough to get the share price falling. This is what happens when you have a management team that takes 3 attempts at getting finance and fails each time. The third time round - this company had become a joke amongst investors.

I just could never understand it - they have so many resources but could get anything going. It all started with the ridiculous DFS which sought 330m + in capital. Even back in the times of easy money - this was ludicrous. As a result, the banking sector around Australia appeared to black list URL - as finance was never achieved even on the scaled down requirements. I wonder if URL management had gone with a smaller ask the first time round - if things would have been different. That is why it is so important to get things right first time - why did it take 3 attempts at finance. This is why Roseby is still gathering dust.