agreement with rcm DestraMusic.com technology enables Resource...

agreement with rcm DestraMusic.com technology enables Resource Christian Music to move into
digital download era
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destra Corporation Limited (ASX:DES) (destra), a leading provider of
internet business and consumer entertainment solutions, has signed an
agreement with Resource Christian Music (RCM) to provide digitised
online
music through its website, www.resource.com.au.



“We launched the service today and expect to experience a strong demand
for downloads in Christian music,” said Dennis Prince, founder and
Managing Director of Resource Christian Music.



Prince states recent studies reveal that Evangelical and Pentecostal
churches, which use a cross-section of congregational music in all
services, are among the fastest growing churches (many with a growth
rate
in double figures over the past decade). “Christian music is often
misunderstood by the media. It is contemporary music with a strong
message
delivered in a variety of music styles. The younger set is increasingly
embracing this music,” Prince said.



RCM distributes its own music CDs as well as the best songs from
Australia
and worldwide. The company supplies 200 retailers directly as well as
consumers through its website. destra’s division destramusic.com has
currently digitised over 500 of RCM’s tracks. Music will be available
through a host of online websites connected to destramusic.com (Sanity,
Dick Smith Powerhouse and Chaosmusic.com to name a few).



destra CEO, Domenic Carosa, said that the launch of the new service for
accessing music is groundbreaking for this segment of the multibillion
dollar music industry. “Few people realise that Christian and
congregational music generates twice as many sales as Country and
Western
music,” Carosa said.



The songs are encoded in Windows Media Audio (WMA), a format, which has
built-in technology allowing customers to not only copy purchased songs
onto a CD multiple times, but also transfer to portable media players.
Advanced technology also prevents the tracks from being transferred to
pirated music websites.



“We see a real competitive edge in making digital downloads available to
our customers. As mp3 players continue to come down in price, coupled
with
consumers understanding their responsibility and the availability of
digitised music, we will have our entire infrastructure and processes in
place to take advantage of download sales demand,” said Prince.
“www.resource.com.au is providing our listeners with a safe, reliable
and
comprehensive source for all their digital Christian music needs today
at
$1.99 per track.”



Three years ago, RCM launched its website (www.resource.com.au), with a
major conversion from catalogue to true e-commerce design two years
later.
Now RCM is able to offer digital music downloads, using an intuitive
interface designed for the consumer.



Prince is promoting the new music medium to the company’s existing
end-user customers via email, advertising and Simcast broadcasting –
alert
messages which keep the recipient instantly updated with the latest news
from Resource Music through alerts appearing on the desktop.

- ENDS -

Make sure you visit a DestraMusic.com partner at www.destramusic.com

Music from 99cents a track - You can also buy a digital music voucher,
makes a great XMAS present!