Will be interesting to see what the results are. UK has been in...

Will be interesting to see what the results are.

UK has been in a rapid rate of recovery as well (and the household sector in the US has continued its steady march) so you'd have to expect results to be solid. How the market reacts I really couldn't care given the long term story this company has ahead of it.

The litmus is how customers rate their products in these markets given they are paying a premium relative to other brands.

Google "sage heston blumenthal review" and see the customer reviews on Amazon UK for their toaster or Tea Maker or the Nutri-Juicer. The brits love these products despite the higher price. Do the same with Brevilla USA products.

Just like Breville is a staple appliance in our Australian households - its evident as time goes on it will start to do the same around the world.

Just like this review from a purchaser of a Sage (Breville) toaster in the UK

"This thing will suck you bank account dry when buying it, but it is a joy to operate. It also produces great tasting toast. Yes, it does taste better out of this, and both sides are evenly brown, unlike a cheap toaster we had that toasted more on one side than the other. I'm building my range of Sage products. They ooze quality and are well built."

I think this has only just begun.