If it is an issue for some parents then that's potentially a...

If it is an issue for some parents then that's potentially a good thing. As I see it we are now probably selling at an annualised rate of 30,000 - 40,000 per year in Aust/NZ (smoothing out the troughs and peaks of Christmas etc). I'd be confident that will be tripled through European sales.
If we can do that with a watch that's water resistant rather than water proof then it just gives us another avenue for boosting revenues further - develop a waterproof version.