Mate, it is only targeting Chinese tourists, tourists JUST a SMALL part of their customers, The company is targeting domestic Chinese consumers, many rich or people in cities care about local health products will favor Aussie products, baby powder is just one example, you now know the customer base. If you go to places like Hurstville, Eastwood, Chatswood, Burdwood, Parramatta ,etc, you will see a lot of VANs everyday around 5pm, are carrying packages from shops and ready to ship to China. it mean 'Daigou' market is HUGE. Alot of Chinese overseas students actually work part time as 'DaiGou' and make decent money from the job