In one way, it will be a big deal for sales because Telstra stores could add another 360 outlets compared to the around 200 JB stores. How much of a step up will we see in sales if we move from 200 prime retail outlets in Australia to 560? I haven’t counted the Leading Edge stores because sales through those stores did not boost our sales by anything like the boost we got with the JB stores. Telstra may also be more successful than JB on a per store level, if coupled with attractive plans similar to what Spark introduced in NZ.
MWR Price at posting:
$3.70 Sentiment: Buy Disclosure: Held
