Sorry to burst your bubble. It's a well-known technique to...

Sorry to burst your bubble. It's a well-known technique to approach social media users with a large number of followers. There is a possibility that MWR has paid them, or given them a free watch in exchange for posting this review. Carefully selected formal wording e.g. "favourite features are" or "watches are safe as they aren’t connected to the internet" is usually a dead giveaway. It's worth investigating. More info at ACCC.