OK- Roullette, sure every store demographic is different, but i...

OK- Roullette, sure every store demographic is different, but i have never come across a crappy Coles regardless of size.

something is wrong here . i haven't yet had an opportunity to venture into my very large local refurbed Woolies, but how can it be different from the smaller one i usually shop at?

the pricing must be the same if the product line is available and "fresh food" must be to the same standard compared to the larger Woolies.

also what makes me hesitant in WOW as an investment is their pathetic approach to generic or home brand label. they have done nothing to address this, but ironically this is the easiest way to compete against Aldi.

so what happens at interim results ?

if same store sales go up even marginally from the crappy 1% last time, then the SP will spike.
that is why there is so much speculative buying for WOW at the moment.

even Mechanic the "trader" implies by his posts that WOW is a forever "keep". he knows all about the herd mentality and profits by it.

so what should one do ?

cheers crazypunter