My guess is that the options are trading at a discount to the...

My guess is that the options are trading at a discount to the heads as the rise in the heads is due to newsletter recommendation.

New Buyers of heads are punting on this hot tip pushing the SP and many would have little idea the options even exist. As such more seasoned obsevers many see the current SP as overbought hence not chasing the options higher.

I'm back in the cue a bit as having often watched the SP pull back after the initial euphoria of the tip has worn off.

GLTAH