time to sell this oldie brand, page-6

Google "Virgin Cola". Richard Branson in 1998 tried to copy and dethrone Coke. The red and white can, the wave, everything within an inch of copyright. He spent mega-bucks launching it in London. It failed miserably, and no longer exists - fizzed out. That to me is evidence enough that Coke is the one and only and here to stay - nothing will come close. If Branson can't do it, I fail to see if 'Coles' can.