The risk reward isn't there for me, returns are deminishing by the day as it marches higher. There is still money to be made but there was better money to be made 3 months ago and probably in the next 3 months when the equity risk premium reverses . Ivc is a great company but I want a decent return on investment, it's a long term 20yr investment at the right price which I think is around the $9 mark.