signagelive's Cloud-based Digital Signage Solution Powers Vets Live
21 Digital Signage (21DS) is allowing the veterinary industry to reach a captive audience of millions across the U.K. through its Vets Live TV. Thanks to signagelive's cloud-based digital signage solution, the Blackpool, U.K.-based company is able to deliver up-to-date news, ads and infotainment to hundreds of veterinary practices.
Vets Live is the U.K.'s leading veterinary TV network, with more than 600 practices broadcasting the channel. Its clients include The Royal Veterinary College and many independently owned small-animal practices, as well as a full roll-out over the next 12 months with the Medivet Veterinary group, and a recent 30-site installation with XL Vets' members.
21DS currently holds 200 licenses from Saffron Walden, U.K.-based signagelive, but the network is set to double in the next year.
"We are very grateful to have found a partner company in signagelive for Vet Live," said Nick Trachillis, 21DS finance director. "Every single license that is renewed from our current clients, is being changed to signagelive. For us it is essential to provide the best service and support for our clients. To build a name in the market, we need a good level of service; with signagelive, we can provide this and more, thanks to the software's flexibility and the fact that everything can be managed remotely. signagelive's excellent technical support is also key for us and our clients."
21DS has recently inked a deal with CVS UK Ltd., the company said. This is one of the largest Vet buying group companies in the U.K., with 226 surgeries, six diagnostic labs and one crematorium. Over the next 12 to 18 months, Vet Live will be expanding to another 250-300 sites.
"Vets under the CVS umbrella keep their company name, but CVS manages the practices' business, and is updating them using digital signage. We are installing an average of three screens a week for CVS," said Trachillis. "We are expecting to have 220 sites up and running by the end of this year."
21DS produces compelling content for Vets Live at its studios, which is then distributed to the practices over IP. The 32-inch LG screens also have an RSS feed from Sky News.
"Using the web browser-based message manager console, the clinics can also upload their own RSS feeds with key localized information," added Trichillis. "No IT expertise is really needed. The receptionist can log onto a web browser and update the RSS feed. When we install a digital signage screen, we give vets a tick list, and they can choose what they want in terms of programs and ads. The package we offer benefits end-users and advertising companies that want to reach a wider audience." Cheers Vin ...
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