Now that the RSI is pealing back look for reentry.
Reason is this
http://geoawesomeness.com/developers-up-in-arms-over-google-maps-api-insane-price-hike/
https://ppc.land/google-increases-prices-of-google-maps-api-and-developers-are-not-happy/
Not direct competitors but the price of mapping for commercial use has gone up up up - 5000% in some cases
This is great for NEA