two issues at play here in my opinion; 1. trading terms issues...

two issues at play here in my opinion;

1. trading terms issues with WOW will be resolved (as they always are) and you'll see range and promotional support return. (WOW would be losing share of beverages too, so there's hurt both ways)
2. wondering if there's a longer term play to roll CCL into a regional anchor bottler arrangement with Singapore and Malaysia for example. TCCC are re-aligning their regional office structures globally, this is worth watching.

I don't think CCL is dead at all, they are well and truly under pressure but certainly not terminal.