That presentation was not sugar coated, it put the facts on the...

That presentation was not sugar coated, it put the facts on the table. They know the issues, where the opportunities are.
$40 million promo expense for non-carbo drinks, I wonder what the spilt of that is between the distribution channels. Re adjustments of prices is going to stress out the smaller competition , kerri is a good product. At $3 instead of $3.5 .
Anyway clever game plan are they smart enough to implement it successfully, if so you see $9.5 in the future.