This is tough, page-38

That presentation was not sugar coated, it put the facts on the table. They know the issues, where the opportunities are.
$40 million promo expense for non-carbo drinks, I wonder what the spilt of that is between the distribution channels. Re adjustments of prices is going to stress out the smaller competition , kerri is a good product. At $3 instead of $3.5 .
Anyway clever game plan are they smart enough to implement it successfully, if so you see $9.5 in the future.