Agree there is a market,
I just think the balance has gone the wrong way with this switch.
I'd expect thought that total revenue is higher under the old model - eventually even the cheapskates with their free data has to top-up the data - so you are at least getting $10 plus topups from users you might otherwise lose.
This just strikes me as a sneaky way to effectively increase the $/MB rate for existing infrequent customers by higher rates for 100MB and having data expire.
In these days if offline maps, and cafe/hotel/office wifi i don't tend to burn more than 50-100MB when travelling unless stuck waiting for something.
So even if travelling 50 days a year (which I get nowhere near) my imputed rate is high.
As a shareholder I see the benefit in that as I assume FRXs expenses are correlated to $/MB so you are increasing margin
But I think you risk alienating a whole group of customers who could still be cashflow positive that you have spent a whole heap of $$s acquiring.
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As you mention there are competing products.
I think I used a GlobalGig SIM a few yrs ago on a Europe/US trip (at the time it was 5gb/a$70) on a 1mth contract, but then they upped it to 3mths (which I suspect substantially changed the value for most travellers).
I note they are back to 1mth now with 1Gb/A$30, 3Gb/A$50 so cheaper on a data perspective than FRX but with lower time and less countries.
Reality is customers will shop around and pick the product that's right for them.
This change seems to be narrowing the target market for FRX.
FRX Price at posting:
10.5¢ Sentiment: None Disclosure: Held
