@praetorian we still don't lose customers entirely as they still have the SIM stuck in their phone. Agreed they may become infrequent users, but it isn't as easy as deleting an App.
Also, by leaving the original pricing model in place, we must recognise that we would have still encountered some customer backlash for those that didn't want to be 'auto-renewed' for the $10USD annual membership. The reality is tight wads are tight wads.
Looking at the numbers we would at best be expecting 25k subscribers currently and perhaps ~30k by EOFY. This would provide ~$400kAUD (0.75 X-rate) in annual run rate membership revenue, going forward. If we continue to acquire customers at a constant rate it will take a while to reach breakeven, which I'd roughly project to be ~$1.5m-$2m (of REAL annual revenue.
I reckon with $4.2m in the kitty last Q (perhaps closer to $3.5m now) we would probably get there before requiring a CR, but given the steady flow of announcements we've had without a 'hockey stick' or a 'network effect' level of growth kicking in, they have reassessed their goals around quality not quantity.
Ratcheting up annual revenue's of $10USD (minimum) across 30k subscribers Vs. stinging 20k subscribers $50-$100+USD is a big, thumping difference!
For my personal circumstances, (and admittedly I only originally purchased to see whether the shares were worth a punt) for my 3 x international trips a year, they'll probably get me with the 360 day plan.
I'm like you and everyone else here, I would normally just get the local SIM even for a short trip. This WiFi and global roaming that is becoming cheaper by the day is a threat. But, there is a niche that exists for international travel SIMs and those who are happy to pay for convenience. UNL, AussieSIM, Global GIG, Apple SIM et al are all significantly more expensive and less convenient than FlexiroamX.
It will be an intriguing quarterly! Anyone have any guesstimates?
FRX Price at posting:
10.5¢ Sentiment: Buy Disclosure: Held
