#theroadto10000 have we reached 100 yet?, page-72

A smart lighting business like LIFX ought to be operating at a substantially higher gross profit margin as it is in the niche premium end of the market. Beacon (BLX) for instance has a 65% GP margin.
Notably the GP margin of LIFX dropped from 35% in 2017 to 28.8% in 2018, and a drop in margin usually reflects higher competitive forces at work.

	Column 1	Column 2	Column 3
0		BUD/LIFX	BLX
1	Shares issued	1,797.05	218.16
2	Stock price	$ 0.067	$   1.150
3	Market cap	$   120.40	$ 250.89
4	Annual Revenues	$ 40.00	$ 256.60
5	Market cap/rev	3.01	0.98
6	Net Profit/ (Loss)	-$    22.37	$   23.30
7	Gross Profit Margin%	28.8%	64.9%

In contrast to BLX, the numbers from the combined BUD/LIFX business does not look compelling from a valuation perspective.