Selling this Parse data is going to be a real challenge due to...

Selling this Parse data is going to be a real challenge due to changes to privacy rules and suspect these rules will continue to change and get tighter and tighter over the coming year(s).  I dont think this Facebook, Cambridge Analytics, Trump voter data disaster has played out in full.  Once it does, the Europeans will come down hard on data privacy and the world will follow.  I would not be surprised if Parse never makes money.  Insofar as data from OHMs, this is never going to happen either given they cant sell them.  As for lightbulb data, I am not sure have valuable this will be, who wants data about how often you turn your lights out or change colours, seriously?