CD1942, ( let me disclose I am just a Bud shareholder )
why do you consider LIFX a retail coy? Like 1ronnie thinks its comparable to beacon!! (
@1ronnie is fantastic at calling startups that fail, such a hero, when we all know 97% fail!!---trick is picking the 3% that win ( bud ) champ---
@1ronnie.) or is it because its sold in bunnings, amazon, jb hi fi, home depot and the likes? That's so 1942!! ( joking ) This product is a
service sensor with/in a light. That's what HC punters haven't been able to see yet as it hasn't had the bud tech and cloud to add to the data that these lights collect. Or for LIFX to expand to industry!
At my home I have A19 lights in all my 3 boys rooms. I have A19 in my home office lamp plus a tile. I have a few beams around the cinema room and gym and the kids rumpus room. I have both the bedside table lamps in the master bedroom lifx A19.(
https://www.ebay.com.au/p/LIFX-A19-Edison-E27-Screw-White-Colour-LED-Smart-Light-Bulb-WiFi-1100-Lumens/2254928767?iid=183699486769&chn=ps)
They are awesome in terms of changing mood!!! Forget painting a room again, change the colour everyday if you like!! ( no selling the lights just the experience)
Needless to say, my Lifx experience has been awesome. I can go on my phone and turn the kids lights green and it means come to dinner!! They can turn that off if they like !! I can connect to IFTTT. which is so much fun. Being in a three storey home I often don't here the door bell. IFTTT can make the lights turn what ever colour u want under a bunch of circumstances. Lets say the Balmain tigers score a try, flash orange 4 times. If u get a gmail from a person u are waiting for, flash red!! The spectrum is endless. IFTTT means If This Then That.
If an intruder comes in my home, send me an email or text, with the infra red tech , the intruder wont know or flash red and blue if an intruder enters... So much functionality. And they are 11 amp. And last 23 years.. omg thats the selling point there...down lights last 2-5 yrs and are $17 each and do nothing!! My downlights are 30-50 watts each X 4. are not as bright and cant be controlled by Alexa or my phone. Oh, forget to mention these lights can turn on and off as i enter and leave the room.
If there was an IPO on lifx and it had revenue of $44m gross rev ( 38.5m gross) and -3m ebitda and was forecast ( based off 5 years of doing the same ( constricted by funds )) I would personally put a value on that of 6x times rev. or 264m. if 2019 was to be 80-100m I would value that at 400-500m market cap. add what ever value you want on bud ohm and the combined business.....
I am sure the trolls will say: My answer:
LIFX still losing money As long as revenue is doubling, npat will come within 12 months with capital.
Bud OHM sales been way behind what Dm said They have but that doesn't mean the product is not great, give it time.
These government and multinationals take longer than anticpated.
BUD is burning cash from the raise and need a CR. With Lifx and bud combined, the next CR will ne like APX did today at $21.
All will be revealed in March. IMHO HOLDTIGHT
