I would not be at all surprised if pricing is the biggest issue...

I would not be at all surprised if pricing is the biggest issue they are facing in getting Ohm sales. One of the challenges is to move away from a hardware mindset that is reinforced by (for example) having different components listed on an IM catalogue, and having a mindset where it is priced as a service.  The latter mindset is easier said than done as not only does it require a genuine 'value proposition' that reflects a customer ROI, but it also requires a possible disconnect between the amount of hardware required in the solution, and the pricing.  By that I mean, pricing that works and is sustainable to rapidly grow that business line, is one that is based on the actionable savings achieved. 'Control' would appear to be a pretty important part of ensuring that potential savings are actually realized, and that Ohm fulfills its potential on a customer by customer basis. Where the amount of hardware required to achieve this customer ROI is too great, the proposition does not work for BUD or its channels. Finding the sweetspot is key, and obviously takes time and market experience to get it right and keep it fine tuned.  We still may get a blended average of US$750 per month per Ohm unit....but that becomes a pretty meaningless statistic if this service gets genuine traction.  Meaningless in that it provides no insight for an investor.  All this takes time.  Time that the company may not have or that retail investors may not be prepared to afford.  All IMO.  GLTA.