I'm out of my depth with this company and this product. I do not...

I'm out of my depth with this company and this product. I do not well understand the marketing approach they plan, but a disruptive campaign sounds fun. If anyone can do it, ex marketers from Nike should be the ones. I can see spectacular success if this thing gets traction, but spectacular failure if it doesn't. I have only a modest holding for this reason, but I am exited to find out what they actually plan to do. I will double my holding if it hits the 50% fib and holds.