After all the management changes and all the ideas that have been tried at some point you have to come to the conclusion that it is not management that is the problem, but the product.
There seems to be some dream that Yowie of today can be the Yowie of yesterday and it just can't. Yowie can't even achieve a fraction of its former sales in Australia where the target demographic (parents with young children) has fond memories from their own childhood. If Yowie can't be a huge success in Australia then it is doomed everywhere else. Add in the recent entry of Kinder surprise into the USA market and the problem becomes insurmountable.
Given what YOW faces I think the current CEO has done a great job (I was expecting the 4C to be much worse). The massive cut to the marketing and advertising market for next quarter suggest to me that YOW is in a slow liquidation process - the aim appears to be to get back as much cash as possible by just running down the brand. How much cash will be left at the end of this process is the interesting question.
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