I'd still like to know what their plans are to capitalize on the...

I'd still like to know what their plans are to capitalize on the Icon production videos. They're good but how are 6~9 year olds going to see it? Social media is for teenagers, not young kids so YOW need to find a way to directly connect with their target market if they are genuine about igniting sales. Parents will follow the kids' interests but they can't lead it.

Create some EDUTAINMENT excitiment for young children but how?

Perhaps more phone games? The koala ride game is actually pretty good but these games have not been added to in some time and besides it's going to take something really special that really grabs their attention and provide a context for sales. Is Cove Overley up to the task?

Imho