I think they need some vision - product development for a new...

I think they need some vision - product development for a new era - more Steve Jobs, less Jacques Nasser. If you've got nothing other than coke that is high margin to sell, then you are eventually Sunbeamed IMO.

SPC Ardmona a real sign of a clueless/gutless business IMO - the market is screaming for bpa free packaging - including caps/lids - d'oh (and they market bpa free bottles when the caps contain vinyl and/or bpa??? - so they are saying you cannot trust us at all), organic/spray free, natural (whatever that is), preservative free / light, lower GI/sugar. If they were reading the right industry mags and following the alpha consumers - they would be in the sweet spot now or very soon.

I might be wrong - but I think CCL management will only be focusing on what is quantitative and dull.