Ruane's play will be to trumpet MKO whilst running EAR down.
Create the littlest EAR as possible before offering an MKO lifeline.
(Not suggesting breaking any laws but Directors do it all the time. Run a company sp down before offering the last-ditch director-loan or converting backed-up director fees for stock, or u/w'ing an on-our-knees rights issue... 2 mths later unveil the big value creation)