Can I say that I suspect the share price has risen because of the meeting in Melbourne with the staff of the potential customers of the services offered by Nearmap and the staff have purchased shares.. I suspect that even if the employers don't subscribe to the service the employees believe it is a great enough service and it is they who have purchased shares in NEA without looking into the risks MF are aware of where they may believe that profits are still some year or two way out..
Imo the long term risks are low but short term the risks are high only because we don't yet know the speed of capturing new business against the costs of gaining. I'm partly expecting a higher loss to be annoanced at the next Ann. No saying it will be a tragic turn of events but it may affect the share price on a 50/50 basis. Hope I have explained myself.