A unicorn is a privately held startup company valued at over $1 billion. The term was coined in 2013 by venture capitalist Aileen Lee, ...
Fast-growing strategyAccording to academics in 2007, investors and venture capital firms are adopting the get big fast (GBF) strategy for startups. GBF is a strategy where a startup tries to expand at a high rate through large funding rounds and price cutting to gain an advantage on market shareand push away rival competitors as fast as possible. The rapid exponential returns through this strategy seems to be attractive to all parties involved. However, there is always the cautionary note of the dot-com bubble of 2000 and the lack of long-term sustainability in value creation of the companies born from the Internet age. ...
