the major problem for coke, page-38

That's deep Fat!!

I don't drink soft drinks myself - but millions of Aussies, Kiwies and south east asians do. The biggest brand is undeniably coke. They'll bounce back - won't guess a timeframe - but it's the leader in sales and homebrands won't dominate. I'm not as sanguine re SPC. Maybe that'll be dealt with in the costings being undertaken atm. Well done on your short - I'm in after the fall, so no harm yet!