the major problem for coke, page-16

Who bottles the homebrand versions of Coke at the supermarkets, you know the Coles and Woolworths versions? Have tasted both and while they taste different, they still hit the same sweet spot. And they cost less than half of Coke. Don't have them very often though.

I think the rise of the supermarket brands is a considerable threat to CCL. Some years back used to only see Coke bottles in shopping trolleys. Nowadays it is a bit more common to see the home brands in trolleys and at parties and the like (at least the Aldi version).