Agree, China very unlikely. My understanding is that...

Agree, China very unlikely. My understanding is that introductions were made with the Chinese through MTR, but negotiations haven't really progressed, much to do with JCD. Malaysia I agree looking very likely, as well as a couple of others in South Asia. I get the feeling Malaysia won't be the first one signed.


Embark is still extremely early. They need to get and demonstrate "users using" to show it's a worthy medium for advertisers. I have heard that the way the app is going thus far, is phenomenal. Embark need content to be able to engage with, and I think the newsflow from this will be very steady between now and the end of the year - do you think it's any coincidence that the newsfeed on the app has no sport? I'm also expecting some other OOH screen providers to jump on board once the app is past proof of concept.