The First Sale is the Hardest!!

Some facts:
..By the end of the September Qtr there were 80 physicians using Aeroform and 64 reordered in the Qtr
..By the end of the December Qtr there were 140 physicians using Aeroform and 90 reordered in the Qtr
..By the end of the March 18 Qtr there were 170 physicians using Aeroform and 68 reordered in the Qtr

So there were 72 (140 less 68) physicians who ordered Aeroform in the December Qtr and did not order in the March Qtr. As well there were 30 new physicians in the March Qtr.

When a physician undertakes to perform an Aeroform breast cancer treatment for the 1st time it is logical for him/her to monitor that patient until the temporary Aeroform expander is replaced with the permanent implant. That monitoring process could last up to, but not longer than 6 months (which is the recommended maximum time at Aeroform remains in-situ).

So there is 101 physicians for whom the hardest sale, the 1st sale, has been made. All evidence suggests that the patient experience with Aeroform is very positive; and the physician can't help but observe this! Furthermore there is strong evidence that the physician does observe this and reorders Aeroform.