I am probably not the best person to ask at the moment,...

I am probably not the best person to ask at the moment,  ....however, I will try to give you my opinion (just my opinion)

This company has so much going for it, between it's advangen sales and midkine IP globally.
I have (had) been involved for above 5 years, and would never have dreamt the SP this low.

I honestly cannot see it dropping much further, and I may be tempted to re-invest if things improve from the board room.
As far as how low it can go,......    that is the million dollar question. (or 10 mill)

The CEO has to play some smart cards soon before more of the insto's decide to pull out. 

If China proves to be very successful, very quickly, it may save the ship, but the added costs of advertising with QVC, could also prove to be a heavy burden meanwhile.

Many comments have been made on this forum re: the present board and CEO.... probably best if you just read back and DYOR tomchena. GL.