How can people say this is cheap , the company has assets of 1m and a fully diluted value of $9m based on the current 309m shares and the 60m options well into the money .
So a purchase of a website for 35K has added all that value. If check-in had any value it would have been bought by one of the other 10 or so accommodation booking websites.
Come the quarterly numbers later this month you will find they are loosing money and have around 600K left.
So far they have been running check-in.com.au for almost 3 months yet if you google any common accommodation terms you find check-in most times does not appear anywhere or somewhere after the first several pages , so where are they getting the traffic to their website. Most people dont even look past page 1 on Google search terms. Dont google check in as that is not an accommodation term people would use.
They mention they have a subscriber base , yet i believe these people would be the same people who lost their booking money when check-in went bust earlier this year , so they would hardly be worthy of being labelled an asset.
I really cant see how they make much money with such pathetic search results and i see no advertising anywhere for check-in.com.au , and to top it off its website isnt even that good or convenient imo.
We shall see the quarterly results how they fared.
ABQ Price at posting:
2.4¢ Sentiment: None Disclosure: Not Held