The department store approach..

Have a loop on a tv screen, have someone explaining how to use the product, put it in DJ and Myers...  If you absolutely insist on an Australian market, at least put it in front of buyers noses!

Think about P and G and china. Perth based OBJ have a product called Bodyguard which may well end up with P and G manufacturing and marketing it around the world.  Already OBJ tech is used in SK II Magnetic Eye Wand which is being sold in department stores in china in 50 cities totalling 200 million people.  Havent bothered to launch in Australia, market too small...  Pericoach could be a best seller in china too!

http://hotcopper.com.au/threads/interesting.2524093/page-265?post_id=15429154#.VXUhus-qqko

Anyway, my view is that we are  more likely to sell a few more pericoaches in department stores than demonstrating at a pregnancy expo in Adelaide!!!