Cyber security a big issue for many Aussie businesses. Combined...

Cyber security a big issue for many Aussie businesses. Combined with the Data Breach Laws that come in shortly which many SMB would know nothing about.. Tesserent is in prime position to do well with its experience in security, existing products and blue chip clients.

I have no issue with Tesserent targetting the Aussie market and backing it up with some promotion.

The ad is fine. Nothing sexual about it. Makes a good point in a cheeky and memorable way.

I have bagged Tesserent out in the past, but I am happy enough with the strategy they are pursuing at the moment and with a bit of luck there will be some good interest in the cyberbiz product. As always, the sales figures / revenue growth will be the ultimate judge of success or failure, but we need to give cyberbiz some time.