"THE 2014 Winter Olympics will be broadcast by the Ten Network.
It is believed Ten paid around $20 million for the right to show the Games, which will take place in the city of Sochi in Russia in February, the Financial Review reports.
Ten recently made a $500 million offer for the next five-year cricket broadcast rights starting from 2013-14, and new chief executive Hamish McLennan is thought to be seeking sports rights to improve the network's ratings."