TEN 0.00% 16.0¢ ten network holdings limited

Ten increases share of advertising to highest level since 2012

  1. 135 Posts.
    the SP is on the way up & here is a good article about Ten.

    "Channel Ten has increased its share of commercial television advertising revenue to 25.2 per cent, returning to a figure last seen in 2012 .....

    ....Ten's director of revenue and client partnerships, Rod Prosser, said the network's share of the free-to-air advertising market in capital cities had grown for 16 months in a row.
    "Ten is the only primary free-to-air television channel that has increased its prime-time audience this year. The revenue and revenue share growth we are seeing reflects the success of our consistent schedule and premium content, and the success of our partnership with Multi Channel Network [MCN]," he said.
    The sales power of MCN has been a significant help to Ten, according to managing director of Fusion Strategy, Steve Allen. MCN is a joint venture between Ten, Foxtel and Fox Sports, selling ads on all three networks, Qantas, and on billboards.
    "Channel Ten arguably deserves 25 to 26 per cent of [revenue] because that is the kind of audience share they were posting for 16 to 54-year-olds. They have been waging a three-year campaign [and] telling the market, very straightforwardly, the market was not getting it right," Mr Allen told Fairfax Media. ....

    ....The network – once more profitable than Seven and Nine combined."



    http://www.smh.com.au/business/medi...highest-level-since-2012-20160728-gqfu2z.html
 
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