And now that it is ready to commercialise, the licensing...

And now that it is ready to commercialise, the licensing agreement stipulates somnio to generate revenue from royalties rather than big upfront fees for the tech. This spares PO3 from having to raise substantial upfront payments. This bodes well as to the nature of upcoming OEM agreements. and other commercial arrangements. I have confidence the Po3 team will negotiate the best deal on earth.

It is important for a Business Development team to be hired soon to conduct market research and plan a roll out. They should start educating prospective customers especially the big ones. I don’t know what’s the best way to sell our water treatment pools. Is it thru the likes of good guys and binglee’s and Harvey Norman’s? Or do we need a network of sales contractors who will approach businesses to explain FRG? Very likely the former. I recall going to the good guys and although there were a number of vaccum cleaners for sale, there was a lady who was in the store who did nothing but promote or demonstrate the Dyson vacuum cleaners.

It is also important to develop a flawless market entry strategy for a product of this importance.
There’s a lot of water and air purifiers out there because of the demand for better air quality in an increasing number of spaces. As in other areas there are a lot of dodgy products too. I remember being duped for buying a cheap air ‘cooling’ fan that’s supposed to cool a room, the catch is you’d have to put ice on top of the unit and the cool air blows around spreading the coolness from the ice. What a big Lol. Hope you folks were not as poor as me and duped in a similar manner. Despite being so obviously dodgy I was conned and I believe they’ve managed to sell a lot because summer in Australia is getting hotter and it’s not sensible to cool the entire house when all you need is to cool a room. In this space where PO3 is having a crack, the best products will stand out and come out on top as people can easily find out which ones are best. But it needs a very good marketing nonetheless.