Tassal moving to natural pigment, page-3

ET might have been there but I can't remember.
Agreed, and Huon is also switching to natural source of astaxanthin.  

I find it bizzare how ABC included ET in this article, and you're right, its stupid to move from synthetic to natural only to then use a GM source even if there is one, so I'm not even sure why they asked Tassal to comment on that.
Speaking of timing, I don't know why ABC now includes a section saying
"The majority of consumers are buying many, many other foods that are artificially flavoured and artificially coloured.
"The fact that salmon has a synthetic colouring is not going to move the dial all that much."
No one has mentioned before how much more or less using natural pigment will cost. Reading their articles makes me feel that ABC is going against Tassal regardless of what Tassal plans to do.



http://www.intrafish.com/aquacultur...ral-salmon-feed-pigments-in-wake-of-tv-expose