Exec Director selling? That cannot happen, Either way there would be no benefit. as PY and CM hold very limited FGROC options in their names. If they converted the family options, they would not gain the benefit from shareholders knowing they converted options.
I was only working about before, if you convert now. you will save paying a 33% premium in 12 months time, or 66% premium in 2 years. unless your considering of using your options to trade into the future, it doesn't seem like much financial sense not to convert in August. (provided you didn't buy your options on market)