Confirmation Bias: In psychology and cognitive science,...

Confirmation Bias: In psychology and cognitive science, confirmation bias (or confirmatory bias) is a tendency to search for or interpret information in a way that confirms one's preconceptions, leading to statistical errors.

Confirmation bias is a type of cognitive bias and represents an error of inductive inference toward confirmation of the hypothesis under study.

Confirmation bias is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or underweigh evidence that could disconfirm their hypothesis.

http://www.sciencedaily.com/terms/confirmation_bias.htm