Good luck to them. TB's product aims at the lower socioeconomic segment, so it's all about pricing point. If they want to compete with the emergent Mexicans (eg, Guzman y Gomez) , they'll need to up their quality substantially (not that those other Mexicans are particularly good!)
My falling price point just got triggered, so I am out for now. Will be looking for a re entry point or switching to RFG
Good luck to them. TB's product aims at the lower socioeconomic...
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