The need for more sustainable fish farming is critical, farmed...

The need for more sustainable fish farming is critical, farmed seafood provides 42 percent of the worlds seafood supply and is on target to exceed half in the next decade, yet there are no widely accepted standards for what consitutes "good" fish farming.

Cell uses no chemicals other then added salts, no antibiotics, antimicrobials or growth promotants in its fish feeds or productions process, you could say no Doctored fish... and is one of the reasons why the company is approach daily for its fish, when you produce a premium product it sells it self, and the lucky companys wishing to take delivery of Cells fish know that they have to pay the premium price.