The thing about developing markets overseas for boxed beef is that you don't then have to rely on Australian Beef. If you think outside the box.
This of course depends on ones ability to develop and market brands. Sure a completely different business to growing beef but hey, Why not go wherever the money is? Strategic partner in target country critical.
A supply chain has multiple access points. Each one has value to the right partners.
The thing about developing markets overseas for boxed beef is...
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